Wondernik is a STEAM line of smart toys for girls & boys, born out of a mother's frustration trying to find toys for her daughter. Founder, Yvonne Lin, realized craft and creativity toys are designed to appeal to girls while STEM (science, technology, engineer, math) toys are designed to appeal to boys. So...Wondernik was born, with the mission to bridge the great pink & blue divide in the toy section.
I worked with the founders to build the brand from the ground up, creating Wondernik's design language, brand identity, marketing materials, packaging, instruction booklets and swag.
Wondernik is the kind of thing I would have loved as a kid, and it still resonates, perhaps even more so, now that I am a mother.